Use what you've already got

Apr 18, 2023
By Marie J. Liebetrau, President, Potomac Digitek

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Short story: You've already got a lot of great content sitting on the shelf (conference recordings, webinars, etc.)

Make use of that existing content by selling access to your members and prospective members.
Give them CE credit for watching these "classics" and you've quickly created your own library of must-see content.
Want more? Bring your sponsors in for a fee and their logo can be featured along with relevant videos.

Longer story: Recently, one of our long-time clients launched a new Learning Management System (LMS) and we spent a good amount of time discussing what content they would present for the system. Thankfully, we came up with a great plan before programming even started.

This client already had a huge collection of recordings and presentations from past meetings and webinars. The content was all still relevant and would be a big help to newbies in the community. Couple that with the members' need for CE credits to maintain their certification and accreditation and you've got a home run!

For an added bonus, the client brought in industry partners (sponsors) by adding their logos on relevant recordings for a fee.

If you want to implement a plan like this, call PODI. You may already have the tools on your site that allow for a simple implementation of this scenario. Or we can talk about enhanced options, too.

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